Trust in advertising

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Trust
Advertising
Brands
Politics

Oct 11, 2019
2 min

Advertising agencies: The answer to a question no one's asking anymore.

Les Binet and Peter Field are right when they say the most effective ads are the ones that also focus on brand building, but, in a way that

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'It’s easier to out-think your competitors than out-spend them'

Graham Hall

Oct 7, 2019
1 min

'It’s easier to out-think your competitors than out-spend them'

In a 2017 interview in Campaign, Gary Booker explains what he learned as Chief Marketing Officer at Dixon. It's not all that complicated....

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Lifting the lid on this year's Cannes of Worms (sorry). My summary of Cannes 2019.

Graham Hall

Jul 11, 2019
4 min

Lifting the lid on this year's Cannes of Worms (sorry). My summary of Cannes 2019.

Just before this year’s Cannes adfest I thought I'd be radical and suggest the whole thing is an anachronism. Unfit for purpose. Actually...

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Saturn

Jul 1, 2019
1 min

Does advertising deserve criticism?

The Drum says: "An unsold ad space inspired someone to take a pop at advertising, scrawling 'The joy of not being sold anything'. We will...

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