Optimize for Trust

Banksy on advertising

Adidas: We over-invested in digital advertising

Bill Bernbach: "Beneath the technique what do you find? Sameness, mental weariness & mediocrity"

Advertising agencies: The answer to a question no one's asking anymore.

Facebook Inflated Video Views By Up to 900%

'It’s easier to out-think your competitors than out-spend them'

Can Advertising have morals? asks Holly Mourgues of I+O

This is how good marketing works

I wonder why we've lost trust? (rhetorical question)

Lifting the lid on this year's Cannes of Worms (sorry). My summary of Cannes 2019.

Does advertising deserve criticism?