Chief executives see reputational boosts in combatting climate change
Three-quarters of UK business chief executives believe that responding to the climate emergency through new business pledges and initiatives will provide a reputational advantage, with climate change climbing up the corporate agenda.
The Advertising Industry Has a Problem: People Hate Ads
The advertising industry faces an “existential need for change,” according to a blunt report published on Monday by the research firm Forrester. Now the agencies must “disassemble what remains of their outmoded model” or risk “falling further into irrelevance,” the report concludes.