• Graham Hall

Also applies in marketing...

“To borrow against the trust someone has placed in you costs nothing at first. You get away with it, you take a little more and a little more until there is no more to draw on. Oddly, your hands should be full with all that taking but when you open them there’s nothing there.”

Jeanette Winterson, Written on the Body

Photo by Jeremy Yap on Unsplash

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