Facebook Inflated Video Views By Up to 900%
"Facebook has agreed to pay $40 million to settle charges by advertisers it overstated the average amount of time users watched video on the platform."
As you may have gathered from many of our posts, Saturn takes a somewhat jaundiced view of the marketing 'industry' - and in particular, its assertion to be smart, clever and know what it's doing.
But the agencies flogging Facebook's viewing figure bullshit should have known in their bones it was wrong. If they didn't they were incompetent. If they did, they were complicit. And we wonder why marketing is failing.
Read the full article here: