• Graham Hall

How marketers can improve their impact and influence

"Public perceptions of advertising, for example - granted it is just one aspect of marketing - have been in decline for decades; from a 50% favourable perception in the early 1990s to just 25% in 2018, according to statistics from the Advertising Association (AA)"


You heard it here first. The answer, according to Marketing Week, is TRUST!


You can read the article here


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