'It’s easier to out-think your competitors than out-spend them'

Gary Booker - former CMO at Dixon

In a 2017 interview in Campaign, Gary Booker explains what he learned as Chief Marketing Officer at Dixon. It's not all that complicated. It just takes understanding the priorities - which are consumer focussed. Here's the headlines from the article. Read the full article here: http://bit.ly/2hn337c

  • Treat everyone the way you would want to be treated yourself

  • Be open, honest and approachable

  • Truly understand everything about your customers (and your non-customers)

  • It’s better, more effective and often easier than you might believe to out-think your competitors rather than out-spend them

  • Context is critical

  • Realise that not everyone will always see it your way

  • Never stand still. Never settle and never be happy with where you are