Real Purpose vs Fake purpose
"How can you distinguish a brand that’s truly committed to environmental efforts versus those who are just jumping on board with the feel-good angle?"
A recent article in Forbes by Kaleigh Moore describes how Sustainable Fashion Brands Look To Certification As A Competitive Differentiator
"Researchers found that when consumers were asked to pick either an eco-friendly snack bar or a traditional one, the sustainable option was selected twice as often when others were present."
These sorts of initiative will ultimately change the way we shop. The days of saying one thing and doing another are gradually coming to a close.