Stop Press: Customers expect brands to behave - don't​ expect to pay more

Interesting infographic here from Raconteur, highlighting how people are becoming more interested in how a brand behaves. It's an odd observation from them however, which seems to look from the brands point of view, when they say: "retailers are being pressured to be more ethical and sustainable in their practices...for the same amount of money". Surely a more reasonable conclusion would be that customers expect brands to offer the same quality while also being ethical? Not too much to ask is it?

Raconteur - Conscious Consumerism Infographic

Click here to the infographic in full

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