• Graham Hall

The Only Test Of Brand Purpose

Allow me to link this photo of a disaffected former Cafe Nero customer with a take-no-prisoners post by the godfather of marketing criticism, Bob Hoffman (ad contrarian) "The hitching of a brand purpose initiative to a politically fashionable cause while behind the scenes going to great lengths to avoid paying a fair share of taxes is a deplorable and cynical manipulation of public perceptions." https://lnkd.in/ep2EGKe

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