"Heavy-handed marketing is dead. It broke trust. You need to start with the customer"
We saw this VIDEO last week by Dylan Kohlstädt
Founder and CEO of Shift ONE and the Digital Marketing Academy. Speaker, Female Entrepreneur, Digital Marketing Expert. At 1min 40 Secs, it's worth watch.
What she says chimes perfectly with what The Saturn Project is all about.
"It’s all about trust. Traditional marketing is dead because it broke trust. You can’t be selling with a sledgehammer anymore. People are bombarded with an incredible amount of information every day. You have to be more sophisticated and nuanced than ever before. Your message needs to speak directly to your customers’ needs because people will trust and buy from brands that understand them."