A new Oracle study “One Size Doesn’t Fit All,” surveyed over 1,100 U.S. consumers across four generations and found that "43% of people blacklist brands that fail to meet their expectations and that a lack of trust in brands is making it increasingly difficult to influence purchasing behavior."
“Relationships between brands and consumers begin when a customer has faith in a company and that trust must be constantly earned—it cannot be bought and can be easily lost,” said Jeanne Bliss.
"The study found that it is increasingly difficult for brands to influence purchasing behavior as consumers have very little trust in influencers, celebrities, politicians and tech-related sources such as social media, mobile advertising and voice-activated services."
There's so much to read here that underlines the principles and objectives of The Saturn Project. Contact us to find out how we can help customers put trust in your brand.